This whole Facebook IPO thing troubles me. I see it as another bubblicious boiler-room stock that is being pumped on hype even though there’s not a particularly tangible product.

I see an End to Free on the horizon as soon as some other (better, cooler, different) marketing vehicle is invented. Anyone who has purchased FB and Google ads realizes that click-through and “customer conversion” rates are abysmal. People are inured to ads and rarely follow those links. IMO: ad-supported frameworks just aren’t sustainable in the long term.

My solution: I’ll be looking for a Bear ETF that I can short Facebook in about a year, maybe two.

/end Cassandra-style prophesy

posted by Lura on Thursday, February 2, 2012