Using the websitegrader.com tool, this site scores an 89/100. Not too shabby for a personal website!
In fact, this got me thinking…
I have a project that I’m working on right now that will be both professional and personal. (I’ll do a formal announcement a little down the road. But I don’t mean to tease… call me if you want to know about it.)
Anyway, at some point I will want to do real marketing for it. Big hoopla. But my other sites are not well ranked or established. Using any of my other sites (L2ideas.com, LuraLee.com, BackinTime.com) would be mean adding a big SEO project to the pile of work to be accomplished. Not much fun.
Then it occurred to me that I need to re-think my website strategy. You see, I had previously split off Lura.net as a personal site only. Maximizing my SEO by promoting the new project on Lura.net would combine my professional and personal personas once again. I started out that way (almost 10 years ago), then split it up, sanitized content, went dark, came back, etc. None of this is news. Other professionals who have been active on the web seemed to follow the same trajectory, which coincides with the evolution of websites as powerful branding/marketing tools.
It occurs to me that I’ve arrived back where I started. No fragmentation, full integration, thoughtful transparency. WYSIWYG Lura.net!